AI in the music industry is shifting from a period of disruption to one of structure, with major industry players now positioning AI-powered tools as central to future growth. Still, the disruption is far from over – the next few years will determine how generative AI reshapes not just how much music is created, but how it is consumed, valued, and monetised.

Drawing on recent MIDiA research, this presentation will explore how consumers and creators are using generative AI, how the technology is impacting listening and fandom behaviour, and – beyond the risks – where the real opportunities lie for the music industry.