Streaming platforms are the gateway to almost all music — but also the place where millions of tracks disappear into the noise every day. With the rise of AI-generated music, the question grows louder: how can human creativity remain visible and audible in an era where algorithms shape what we discover? This panel brings together industry experts, artists, and technologists to explore how AI is transforming every aspect of music streaming—from personalized discovery algorithms and AI-generated playlists to synthetic music creation. We'll tackle the pressing questions facing the industry: How will streaming services balance AI-curated content with human editorial voices? What happens when AI-generated music floods platforms—and how should it be labeled, monetized, and distinguished from human artistry? Who is responsible for the labelling ? Can recommendation systems move beyond echo chambers to foster genuine musical discovery? And critically, how do we ensure fair compensation for artists in an AI-augmented ecosystem? Join us for a dynamic conversation about the opportunities and challenges ahead, as we examine how streaming platforms can harness AI's potential while preserving what makes music fundamentally human: creativity, cultural expression, and the irreplaceable connection between artists and listeners.