Robbert Baruch is Senior Vice President Public Affairs – Europe and Multilateral Relations at Universal Music Group. He leads UMG’s government relations across Europe, including the European Union, and oversees the company’s engagement with major global organisations. He directs UMG’s policy strategy on competition, copyright, artificial intelligence, cultural diversity, and the role of the creative economy in sustainable development, representing the company at the highest political levels in Brussels, across European capitals, and internationally at UN institutions and global multilateral forums.